I hear you. What’s the point of sending email newsletters out if nobody reads them

I got so bored with crafting great emails and having less than 10% of my people opening them. So I decided to put on my detectives hat and find out how I could get them to respond.

My last email got opened by more than 30% of my database. And if you know anything about email marketing, that’s good. Very good.

I didn’t have to offer anything for free and I didn’t pay lots of cash to a clever copywriter.

Here’s the three changes I made that will help you to improve your open rate:

1. Go for quality over quantity. Be specific about where you place your sign up forms and links to your sign up forms. There is no point commenting in a forum and leaving a link to your sign up form unless the community in that forum is highly interested in what it is you are offering. Also make sure that whatever you offer to entice them to sign up is highly relevant to the types of communication you plan on sending them in the future. This might sound obvious, but it happens all the time.
2. Offer your readers BENEFITS. Shock horror but nobody really cares about your new product, the fact that you moved offices or how clever you think you are, unless it benefits them in some way. So always speak to your readers in terms of the benefits they will get from reading your newsletter.
3. Be consistent. Trust comes from consistency of behaviour so email your readers consistently. If that means once a month, then make it once a month every month. Otherwise your readers will feel unsure of why you’re emailing them and what your motivations are.

The biggest mistake is starting out with a bang and then not following through. Stay consistent.

The first thing to do right now is plan your next email newsletter, search for some forums to find new subscribers and offer something awesome for them to join your list.

Go on.

For more information and free advice on email newsletters sign up to our free email marketing course:

I know how you feel. I used to spend hours putting together a newsletter in Microsoft Word and then converting it a PDF file, attaching the PDF to an email and sending to a list of contacts in Outlook. I had to send it to small groups of people at a time and I was never sure if anyone was actually reading it.

So I decided to learn everything I could about email newsletters and then put together an email newsletter how to guide so I could refer to it every time I wanted to send an email newsletter.

Results of the Email Newsletter How To Guide

The results speak for themselves. I can now send an email newsletter in less than 20 minutes and I know exactly who is opening it, reading it and if anyone is clicking on any links. I now send email newsletters that get shared on Facebook and Twitter all around the world.

I also recently won an online competition to find the hottest email newsletter tips from around the globe. My tip was to “promote your hottest (and most profitable) product on its own, with no confusion and no clutter. You have to make it super easy for customers to push the big green button.”

Get the email newsletter how to guide

In the old days, sending email newsletters used to be really time consuming and there was no way of measuring whether or not it was working. Now, it’s easy, fast and totally measurable so you can improve your results over time. And in this FREE email newsletter how to guide I’ll show you everything you need to know.

All you need to do is put your email address in the box below and I’ll send you an email with the links to my free email newsletter how to guide.

The biggest mistake still being made is trying to attach a PDF file to an email and send it out of Outlook. It’s just not effective. You need to make sure your email newsletter is getting opened and read. I’ll show you how.

Just pop your email in the box below and get started with your very own email newsletter how to guide and I’ll give you 500 FREE emails to practice with.

Watch the video here.

Get in and have a play with it now.

What is it, we hear you ask?

Promote your hottest (and most profitable) product on its own. No clutter, no confusion. You have to make it super easy for the customer to push the greeen button.

We hope this helps you in your email marketing efforts.